Premier Tax Law Firm Landing Page
Scroll to explore
Nyar Tax, a boutique tax controversy practice, needed a dedicated landing page to attract high net-worth individuals and corporations facing complex IRS matters. Their existing website used a generic WordPress template that failed to convey their premium positioning or convert their target clientele. I designed and developed a sophisticated, conversion-focused landing page in Framer that establishes trust, communicates expertise, and guides qualified prospects through a strategic decision-making journey.
Details
The original website presented Nyar Tax as a generic tax service rather than a premium boutique practice serving affluent clients. With an overly broad message and outdated design, the site failed to differentiate their specialized expertise in high-stakes tax controversy from commodity tax preparation services, resulting in low-quality leads and missed opportunities with their ideal clientele.
Strategic Positioning & Messaging: Repositioned the brand specifically for high net-worth individuals and corporations through refined copywriting that emphasizes discretion, sophistication, and complex case expertise. The hero section immediately establishes their premium positioning with "Premier Tax Law Firm for High Net-Worth Individuals & Corporations."
Trust-Building Visual Design System: Developed a professional navy-and-white color palette with strategic orange accents to convey authority, reliability, and approachability. Incorporated architectural imagery of corporate buildings to resonate with enterprise clients, while maintaining clean layouts with generous whitespace that reflects the firm's boutique, personalized approach.
Conversion-Optimized Information Architecture: Restructured content flow to address the decision-making journey of discerning clients: establishing credentials, demonstrating expertise through specific service breakdowns, showcasing their systematic approach via an interactive timeline, addressing common concerns through qualification criteria, and building social proof before the consultation request. Strategic CTAs are placed at natural decision points without aggressive sales tactics.
